Marketing Portfolio | Stephanie Newman

About Me

Storyteller. Strategist.
Experience Builder.

My career began on the stage and in the classroom, where I spent years performing professionally and teaching music from the elementary to collegiate level. Through performance and education, I learned how powerful storytelling can be — how the right message, experience, or connection can inspire, engage, and leave a lasting impact.

Today, I bring that same passion to marketing, events, and community engagement. I specialize in creating integrated campaigns and memorable experiences that connect people to brands, organizations, and one another. From community activations and fundraising galas to admissions events, digital campaigns, and trade show marketing, I enjoy transforming ideas into meaningful experiences that drive engagement and build lasting relationships.

My background in operatic performance gives me a unique perspective on audience connection, storytelling, and live experiences, while my marketing expertise allows me to pair creativity with strategy, data, and execution. Whether I'm leading a campaign, planning an event, or building a brand, my goal is always the same: create authentic experiences that people remember long after the moment has passed.

When I'm not working, you'll find me in Miami with my husband and our one-year-old daughter. Being a mom has strengthened my creativity, adaptability, and appreciation for community, connection, and the moments that bring people together.

Brand Strategy Event Marketing Digital Campaigns Community Engagement Email Marketing SEO Content Strategy Social Media Copywriting Website Management PR & Comms Fundraising

Resume

Experience & Education

A snapshot of where I've been and what I've built.

Experience

Center for Jewish Life at Beth David & Gordon School

Director of Marketing

2024 – Present · Miami, FL

Drive comprehensive marketing strategies for multi-generational audiences across integrated nonprofit and educational institutions. Manage $55K annual budget spanning digital, print, email, social, and events. Google Ads relaunch delivered 408K+ impressions and 174 conversions, driving +39% admission inquiries and +25% campus tours. Plan and market large-scale fundraisers, galas, and community activations.

DEVIL-DOG Dungarees

Marketing Manager

2021 – 2024 · New York, NY

Built the marketing department from the ground up for an established apparel manufacturer. Implemented Omnisend automation achieving 2× B2B newsletter engagement and $200K DTC newsletter sales (5× increase). Executed omnichannel paid media across Google, Bing, Meta, and TikTok — driving 3× web traffic and $140K+ ad revenue in three months. Managed agencies for creative, media buying, and PR. Produced photo shoots and events including location scouting, model casting, and contract negotiations.

Music Performance & Education

Professional Performer & Educator

2013 – 2021

Performed professionally as an operatic soprano and taught music from elementary through collegiate level. Used email newsletters and social media for client acquisition, and developed curriculum and marketing strategies that built lasting community relationships.

Education

University of Miami

Master of Music

University of Florida – New World School of the Arts

Bachelor of Music

Certifications

Full Web Stack Development (CUNY Tech) · Digital Marketing Strategy (Miami Dade College) · Digital Marketing (Meta) · Hootsuite Platform & Social Marketing · Google Analytics & Ad Display

Tools & Platforms

Shopify · Omnisend · Mailchimp · Google Analytics · Google Ads · Microsoft Ads · Meta · Hootsuite · Canva · Daxko · LIKEtoKNOW.it · ShareASale · TikTok Ads

Download Full Resume (PDF)

Work Examples

Things I've Made

A curated selection of campaigns, content, and projects across channels.

Event Email · Center for Jewish Life

The Big Event: Casino Night

Promotional email campaign for a formal fundraising gala — dinner, dancing, and casino-themed evening honoring community members. Designed to drive ticket sales and community engagement with a bold, elegant visual style.

View Full Email →

Program Launch · Center for Jewish Life

Artist-in-Residence Program Announcement

Launch email introducing a new immersive programming series to the community — featuring guest artists across storytelling, sacred sound, and scribal art. Clear, vibrant design with a warm, inviting tone that drove strong event registrations.

View Full Email →

Storytelling Campaign · DEVIL-DOG Dungarees

On the Road with Durham, Bolton & Garner

Narrative-driven email campaign taking subscribers on a road trip through North Carolina, tying product launches to real locations along I-40. Showcased Athletic Wash denim inspired by Bolton, Garner, and Durham — blending storytelling with product discovery.

View Full Email →

Win-Back Email · DEVIL-DOG Dungarees

"We Miss You" Re-Engagement Campaign

Automated win-back email targeting lapsed customers with a personalized discount offer. Part of a segmented Omnisend workflow designed to re-engage dormant subscribers and recover lost revenue — a key driver in doubling B2B newsletter engagement.

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Seasonal Email · DEVIL-DOG Dungarees

Summer Collection Campaign

Product-focused email showcasing the summer collection — pocket tees, lifestyle photography, and on-brand copy driving DTC sales through Omnisend automation.

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Seasonal Email · DEVIL-DOG Dungarees

All-American Summer Campaign

"Here's to an all-American summer" — patriotic-themed email featuring graphic tees and chino shorts, timed for the 4th of July season with strong lifestyle visuals.

View Full Email →

Product Email · DEVIL-DOG Dungarees

Summer Denim Collection

Email campaign spotlighting DEVIL-DOG's denim lineup — slim tapered, relaxed straight, and boot cut styles — with lifestyle photography and a clear "Shop Now" call to action.

View Full Email →

Gala · Center for Jewish Life

The Big Event: Casino Night Gala

End-to-end planning and marketing for a formal community fundraising gala — including venue coordination, honoree recognition, promotional emails, social media, and print collateral. Drove ticket sales and philanthropic giving through multi-channel outreach.

Programming Series · Center for Jewish Life

Artist-in-Residence Program

Launched and marketed a new multi-week immersive arts series featuring three resident artists across storytelling, sacred music, and scribal art. Managed all promotional communications — email, social, print — and community outreach to drive registrations across four events.

Brand Event · DEVIL-DOG Dungarees

75th Anniversary Brand Event

Orchestrated brand events and product launch activations as part of building DEVIL-DOG's marketing department from scratch. Coordinated creative direction, styling, step-and-repeat production, and digital advertising rollout across social platforms.

Trade Show · DEVIL-DOG Dungarees

Dillard's Trade Show Activation

Planned and executed branded retail trade show presence including product display, collateral, and on-site marketing. Supported wholesale buyer relationships and brand visibility at a major national retailer.

Community Event · Miami

Coconut Grove Art Festival Activation

Community-facing brand activation and event presence at the Coconut Grove Art Festival — driving local awareness, community engagement, and on-site brand visibility.

SEO · Gordon School

Organic Search Strategy — Gordon School

Built and managed SEO strategy that made organic search the highest-converting traffic channel — driving 18% of total traffic but 32% of all conversions, with 2+ minute average session times indicating high purchase intent. Organic outperformed paid on conversion efficiency.

Paid Search · Gordon School

Google Ads Admissions Campaign

Relaunched Google Ads program from scratch, delivering 408,816 impressions, 3,881 clicks, and 174 conversions at a 4.48% conversion rate — driving a 39% increase in admission inquiries and 25% more campus tours within the first school year.

Paid Media · DEVIL-DOG Dungarees

Omnichannel Paid Media Strategy

Launched and managed paid media across Google, Bing, Meta, TikTok, and affiliate programs (ShopMy, LTK, ShareASale). Drove 3× web traffic growth and generated $120K Google + $20K Bing revenue within the first three months of launch.

centerbd.org

Center for Jewish Life at Beth David

Website Management · Webflow

Center for Jewish Life at Beth David

Own and manage all content, messaging, and updates for the Center's Webflow website — covering programming, events, life cycles, youth, Israel engagement, and donation pages. Ensure brand consistency and timely communication across a multi-generational community audience.

Visit Site →

gordonschoolmiami.org

Gordon School Miami

Website Management · Webflow

Gordon School Miami

Manage the full Gordon School website — a premier Jewish private school serving infants through 5th grade in Miami. Responsibilities include admissions landing pages, program updates, event integration, SEO optimization, and ensuring the site supports enrollment goals. Google Analytics tracks 106K+ users across both sites.

Visit Site →

Presentations & Pitch Decks

Decks That Tell a Story

From internal strategy presentations to client pitches — slide work that moves people.

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Gordon School Digital Performance Review

Executive-level marketing performance presentation covering August 2025–April 2026. Analyzed multi-channel strategy including Google Ads (408K impressions), organic search (32% of conversions), social media, and paid media — with strategic recommendations for the next fiscal year.

View Deck →

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Center for Jewish Life Digital Report

Comprehensive digital performance report for the Center for Jewish Life at Beth David — covering marketing channel performance, audience insights, campaign results, and strategic recommendations for growth.

View Deck →

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Gordon School Marketing Strategy Proposal

Strategic marketing proposal to position Gordon School as the premier choice for Miami families seeking academic excellence, Jewish values, and community. Covers brand differentiation, audience demographics, storytelling strategy, and a multi-channel digital plan including social, email, Google, Meta, and ambassador programs.

View Deck →

Case Studies

From Challenge to Result

Deep dives into projects where strategy, creativity, and execution came together.

Building a Digital Marketing Engine from Scratch — Gordon School

Challenge: Gordon School had no structured digital marketing program or admissions funnel. There was no Google Analytics tracking, no paid media, and no way to measure what was driving enrollment interest.

Approach: Implemented Google Analytics (106K+ users tracked), relaunched Google Ads, built a multi-channel strategy across paid search, organic, social, email, and print — with a $55K annual budget managed across two institutions.

Result: 408,816 impressions · 174 conversions at 4.48% · +39% admission inquiries · +25% campus tours

+39% admission inquiries

Launching a Marketing Department & Scaling DTC Revenue — DEVIL-DOG Dungarees

Challenge: An established 75-year-old apparel manufacturer had no marketing team or digital infrastructure. Brand awareness was low and direct-to-consumer revenue was minimal.

Approach: Built the marketing department from zero — implemented Omnisend email automation, launched omnichannel paid media across Google, Bing, Meta, and TikTok, and established affiliate programs on ShopMy, LTK, and ShareASale.

Result: $200K DTC newsletter sales (5× increase) · 2× B2B newsletter engagement · 3× web traffic · $140K+ ad revenue in 3 months

$200K DTC newsletter sales

Organic Search as a Conversion Driver — Gordon School

Challenge: Paid traffic was generating clicks but not converting efficiently. The school needed to build credibility and visibility with high-intent families actively researching schools.

Approach: Prioritized organic SEO strategy — content optimization, site structure, and search intent alignment — to capture families earlier in their decision-making process. Organic sessions averaged 2+ minutes, indicating genuine interest.

Result: Organic search became the most efficient channel — 18% of traffic but 32% of total conversions, outperforming paid on conversion rate.

Organic = 32% of conversions

Marketing Communications

Words That Work

Internal and external comms — from press releases to all-hands emails to one-pagers that actually get read.

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DEVIL-DOG® & Wounded Warrior Project

Press release announcing DEVIL-DOG®'s $25,000 donation to Wounded Warrior Project ahead of Veterans Day — bringing total contributions to $125,000 since 2019. Covered the brand's heritage, partnership story, Veterans Day parade participation, and a 50% military discount campaign.

View Press Release →

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DEVIL-DOG® 75th Anniversary Selvedge Denim Release

Press release announcing DEVIL-DOG®'s 75th anniversary with a limited edition run of 75 USA-made selvedge denim jeans from Vidalia Mills — woven on historic American Draper Shuttle Looms rescued from Cone Denim's White Oak plant.

View Press Release →

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"Here We Grow!" Campaign One-Pager

Fundraising one-pager for the Center for Jewish Life's capital campaign — a two-phase expansion including theatre, smart technology, a Kosher kitchen, and an all-new 93,000 sq. ft. Gordon School campus breaking ground in 2027. Designed to inspire donors, volunteers, and community members to take action.

View One-Pager →

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The Center View — Community Magazine

Developed, coordinated, designed, and distributed the Center for Jewish Life's bi-annual print magazine — The Center View. Managed editorial direction, contributor coordination, layout, and distribution across two editions (Sept–Dec 2025 and Jan–Jun 2026), reaching the full CJL community and donors.

View Jan–Jun 2026 Edition → View Sept–Dec 2025 Edition →

Hi, I'm Stephanie — a marketer who loves making things connect.

Storyteller. Strategist.
Experience Builder.